WEEK 5 POST 1
The websites I decided to compare was the, Econobum and the Just Cheap Diapers.
Econobum is gears towards a more financially wealthy audience.
As far as the Demographics for Econobum, I found the following,
•Age anyone that's a mother
•Education- N/A
•Ethnic- All
•Income- Upperclass
Psychographics
•Personality- Expensive taste
•Values- Believes in old traditions
•Attitude- Name Brand
•Interests- Eco Friendly
•LifeStyle- Wealthy
Econobum took the time and effort into creating an tech advanced yet simple website.
The website is obviously Eco friendly based off the green template and plant decor.
It gives great details on product information, where to purchase, and the background and message from the company. There us no call to action with this website. I believe this company’s overall message is to attract an audience that believes in being eco friendly that cares about the environment, and having old traditions inserted with them.
The only thing I had an issue with is the pricing , in the about section the company states how they made their products geared towards families who are tight on money and cant afford diapers. Yet they’re diapers are high priced, for a single diaper ir is $11.95 while the bulk option is $49.95
Which is not a reasonable price for a low income or single mothers.
For the Just Cheap Diapers, i found this company to be a bit more affordable.
They don’t allow you to buy diapers individually but you can buy them wholesale for a more affordable price in bulk orders. This company definitely has a , “Call to Offer” they have a link posted saying to get there monthly special offer for their products and to contact them today about more specials.
Age anyone that's a mother
•Education- N/A
•Ethnic- All
•Income- All
Psychographics
•Personality- All
•Values- Believes in old traditions
•Attitude- Believes in saving
•Interests- Long term saving
•LifeStyle- Financially plans
This site had more eye grabbing ads, links to their social media, with more of a sales approach to attract their consumers with their sales. Their audience are families that are more about saving miney and thinking long term versus Econobum who chose quality of favric over saving money.
Econobum is gears towards a more financially wealthy audience.
As far as the Demographics for Econobum, I found the following,
•Age anyone that's a mother
•Education- N/A
•Ethnic- All
•Income- Upperclass
Psychographics
•Personality- Expensive taste
•Values- Believes in old traditions
•Attitude- Name Brand
•Interests- Eco Friendly
•LifeStyle- Wealthy
Econobum took the time and effort into creating an tech advanced yet simple website.
The website is obviously Eco friendly based off the green template and plant decor.
It gives great details on product information, where to purchase, and the background and message from the company. There us no call to action with this website. I believe this company’s overall message is to attract an audience that believes in being eco friendly that cares about the environment, and having old traditions inserted with them.
The only thing I had an issue with is the pricing , in the about section the company states how they made their products geared towards families who are tight on money and cant afford diapers. Yet they’re diapers are high priced, for a single diaper ir is $11.95 while the bulk option is $49.95
Which is not a reasonable price for a low income or single mothers.
For the Just Cheap Diapers, i found this company to be a bit more affordable.
They don’t allow you to buy diapers individually but you can buy them wholesale for a more affordable price in bulk orders. This company definitely has a , “Call to Offer” they have a link posted saying to get there monthly special offer for their products and to contact them today about more specials.
Age anyone that's a mother
•Education- N/A
•Ethnic- All
•Income- All
Psychographics
•Personality- All
•Values- Believes in old traditions
•Attitude- Believes in saving
•Interests- Long term saving
•LifeStyle- Financially plans
This site had more eye grabbing ads, links to their social media, with more of a sales approach to attract their consumers with their sales. Their audience are families that are more about saving miney and thinking long term versus Econobum who chose quality of favric over saving money.
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